More reviews. More trust. More sales.

opiniones online ventas

There are many kinds of companies, but they all have something in common: customers. And all customers have something in common: they have opinions. No matter what your field is, there is a clear relation between the number of customer reviews and the percentage of sales. This relation is pretty simple: more product reviews, more sales.

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How to obtain positive reviews on your e-commerce

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Psst.. let me tell you a secret! If you want to obtain positive reviews on your e-commerce there are a couple of things that you should bear in mind. Many may seem obvious, but are you actually applying them? If you aren’t, then sit back, relax, and keep reading, because we are about to unveil 7 techniques to get more positive reviews from your e-commerce customers.

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90% of customers are influenced by online reviews

la influencia de las opiniones online

Survey: 90% of customers state that their purchase decisions are affected by online reviews.

According to a survey made by Dimensional Research, apparently, 90% of people say they have read online reviews and state that positive commentaries have influenced their purchase decision. On the other hand, 80% of them said that negative reviews had more impact on their decision.

opiniones positvas/negativas

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Why are online reviews so important?

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As we have already pointed out in previous posts, online reputation is extremely important to any company, both big and small. In this context, online customers’ reviews play a very important role.

Why are online customers’ reviews so important?

According to different studies, 8 out of 10 users read reviews before deciding to buy a product or a service. The tag “reviews” is appearing more and more often in search keywords, as we can notice if we have a look at some tools such as Google Adwords Keyword Planner.

In fact, 83% of customers state that users’ reviews help them making a purchase decision in an online shop.

But there’s another alarming data. While the majority of customers considers reviews as something crucial, only 43% of retailers are aware of their actual potential.

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Online reviews vs Influencers

opiniones online vs influencers

In the past, in order to let people know about their products and to attract new customers, business people would use advertisement, either on traditional media or by using influential individuals (known as influencers). Nowadays increasingly more people bet on content marketing, thanks to company blogs or customers’ comments and reviews on e-commerce sites.

And we’re not the only one to say so. According to a research by Best Relations, small companies tend to invest less in advertising to focus on other alternatives that involve content marketing. Recent studies showed that many companies invest in content creation or in content research. In fact, just 38% of them created an ad campaign on traditional media or online with influencers this year.

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The importance of online product reviews

Did you know that 70% of customers go online to look for reviews about products or companies? A survey made by Opinea clearly showed how important product reviews are in purchase decisions.

An e-commerce’s success is strictly related to trustworthiness, an aspect that can be boosted with product reviews. This can be very helpful to your company in various ways: it improves your SEO, your sales and betters your customer service.

Moreover, another study (by iPerceptions) found that more than 60% of usual online customers are more likely to buy in an e-shop that shows customers’ reviews. As a consequence, product reviews can no longer be a taboo.

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Time to get rid of fake online reviews

opiniones online falsas

So, yes. Fake reviews do exist. But reviews like “What can I say about this product that hasn’t already been said about the wheel, the penicillin or the iPhone?” … just make us speechless. Honestly? This has to come to an end.

Speaking of fake reviews.. We already know they are a problem for any online seller. In fact, some of them have been also taken to court, as for the case of Amazon.

Research shows that online consumers use reviews to make purchase decisions and that e-shops that provide reviews tend to sell more.

Every study has overwhelming results. Customers want to read reviews, both good and bad, before buying a product. They affect their purchase decision, clients find useful information and their experience as users is improved.

Online reviews are among the most influential pieces of content when people look for information before buying a product online.

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Why customers’ complaints are good for your e-commerce

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Nowadays, with the Net, customers’ complaints are more powerful than ever.

If customers had a positive experience they will share it with friends, families, and acquaintances, whom can lead to more potential customers and so on.

According to the study by Esteban Kolsky, 13% of unsatisfied customers will share their complaint with 15 or more people.

In addition, just 1 customer out of 26 complains directly. Those who don’t, simply stop buying.

A complaint mustn’t represent a problem. It is necessary to listen to customers’ problems, investigate and try to improve in order to avoid getting more complaints in the future.

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How online reviews affect purchase decisions

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According to a research published by the company Goodsnithc, 89% of Internet users think that online shops should implement a customers’ reviews system, no matter if they are good or bad. Moreover, interviewees state that they prefer e-shops that communicate with their clients with the aim of improving their products and services.

As we have already explained in previous articles, online opinions directly affect sales: the more you sell, the more opinions you get; the more opinions you get, the more you sell. Even if it looks like a tongue-twister, this sentence can be translated into a simple equation: online reviews deeply affect users’ purchase decision or the moment that Google calls Zero Moment of Truth (ZMOT).

The Net changed the way we decide what to buy. People used to believe that buyers would spend little time in deciding whether to buy a product or not. Which is not true at all. The purchase process has become more complex, due to the various possibilities that the Internet offers. As a consequence, the ways of stimulating users to make a purchase have evolved.

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You can’t ignore online reviews

opiniones online

It’s evident that new technologies have changed the way companies interact with their customers. And vice versa. Nowadays everyone is a potential content and information generator about a product or a service. People talk, that’s inevitable.

I like to believe that big companies that ruled the market, sitting peacefully on their comfy thrones in the hall of fame, those who claimed they were always listening to their customers but never actually did, were afraid of them.

I don’t like it, I love it

So far, customers haven’t had the means to make companies listen to their complaints, especially the biggest companies, especially online. Companies kept closing their ears and playing dumb. But social networks started echoing customers’ opinions, and companies were forced to wake up.

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